Our team
Adrien Dassault
PrEsident
Adrien Dassault
Adrien Dassault is an entrepreneur and investor who is passionate about innovation, technology, healthcare, aeronautics and the entertainment industry. In 2008, he founded Myfab.com, a website that manufactured decorative items on demand. He later sold this company to Conforama. He then established Heliceum, a developer and publisher of interactive applications, video games, and original entertainment concepts.
Since 2012, he has invested in over sixty companies, ranging from promising start-ups to well-established scale-ups. Several of these investments have resulted in successful exits, including Virtuo, Darewise, and Mirakl. His current investments include Arianee (a digital passport specialist for luxury goods), Mediaplayer (data applied to gaming), SALT Pay (a fintech company reinventing payments), Beyond Aerospace (electric aviation), Ely’s Cocktail (a company with patented technology that is revolutionising ready-to-serve cocktails), Theravectys (healthcare) and Naked Sky Production (cinema).
Adrien Dassault began his career as an intern at Rothschild, subsequently becoming a junior analyst at Deutsche Bank. Following his entrepreneurial endeavours, he became a private banker at Banque Transatlantique Belgium before joining the global asset management group Tikehau Capital in 2018. Based in London, he now holds the position of Deputy Chief Strategic Relations & Synergies Officer. He is also an observer member of the Supervisory Board of the Marcel Dassault Industrial Group and President of Maison NextGen. He is also a Strategic Advisor to La Maison and a member of the Board of Directors of Figeac Aero, as well as being the Secretary General of the Dauphine Foundation. He also sits on the board of directors of the 3 Qualium fund and the strategic committee of Founders Future. Together with Marguerite Dassault, Adrien created the MAD Foundation in 2021.
Adrien holds a Master’s degree in Banking, Corporate and Financial Law from Paris-Dauphine University – PSL (2006). He also completed the Owner/President Management Programme at Harvard Business School in 2024.
Marguerite Longuet Dassault
SecrETARY gEnEral
Marguerite Longuet Dassault
Marguerite Longuet Dassault is a corporate lawyer. She began her career as a business lawyer at Vivendi and then at Thales. She has also served as Secretary of the Board of the AFCM (the French Association of Contract Management) and practised mediation in civil and commercial legal matters. She obtained her certificate in 2019, completed the CAPA programme at the Lille Bar School in 2022, and established her own firm in 2024.
Marguerite sits on the boards of French Bloom and Namastrip. She is also president of the MAD Foundation.
She holds a Master’s degree in Intellectual Property Law from Fordham University in New York and a Master’s degree in Business Law from Paris II Panthéon-Assas University, as well as a certificate in civil and commercial mediation.
Founder of MAD Advising, Adrien Dassault is an entrepreneur and a seed investor passionate about innovation, technology, healthcare, aeronautics, and the entertainment industry.
Through MAD Advising, Adrien Dassault puts his experience as an entrepreneur and investor at the service of high-potential start-ups and scale-ups, providing them with strategy, networking, and concrete support at every stage of their growth.
For Adrien Dassault, MAD Advising is all about building bridges. By providing financial support and assistance in developing their projects (seed funding, global positioning, commercial strategy, etc.), it contributes to the growth of promising start-ups.
Under the leadership of Adrien Dassault, MAD Advising invests in sectors that are driving meaningful and concrete innovation.
- Aeronautics, with Beyond Aerospace and other players committed to the development of electric aviation and new forms of sustainable mobility.
- Entertainment, through projects that reinvent the cultural and immersive experience, such as MetaFight, which combines gaming, sports, and blockchain, or Sigma Esports, committed to the development of professional electronic sports.
- Consumer goods and services, by supporting brands and initiatives that are relevant to everyday life and combine innovation with social responsibility.
- Tech, through impactful platform and application projects such as Ordalie, which uses artificial intelligence to digitize and automate the management of legal disputes.
- Health, with companies that are rethinking prevention and care, such as Ovax, which is developing an innovative vaccine against fentanyl overdoses, and Dr Milou, which is modernizing veterinary medicine through online consultations and connected services.
MAD Advising, founded by Adrien Dassault, provides long-term support to start-ups, from seed funding to commercial strategy. The aim is to provide concrete financial and strategic support, create synergies between partners, and help each project find its place in the market. Each collaboration is based on a relationship of trust, nurtured by Adrien Dassault’s experience and close relationship with the entrepreneurs he supports.