Matsuri is an iconic Japanese restaurant chain in France and a pioneer of the conveyor-belt sushi (kaiten sushi) concept, which it introduced in Paris as early as 1986.
The brand is built on a proven operational model that combines a distinctive customer experience, standardized processes, and rapid customer turnover, enabling it to optimize both revenue per location and operational efficiency.
Committed to a strategy of repositioning and moving upmarket, Matsuri leverages a structured product offering, a strong brand identity, and an immersive retail experience, tailored to high-traffic premium locations.
Acquired and relaunched by Adrien de Schompré, the brand is currently experiencing significant growth, driven by an ambitious development strategy.
Matsuri plans to open 17 new restaurants over the next 12 months, demonstrating a scalable model and structured rollout, both in France and internationally, with a particular focus on location selection and unit performance.
MAD Advising has been supporting the company since its acquisition, actively assisting with its structuring, expansion, and the optimization of its business model.
In a changing restaurant market, Matsuri has established itself as a solid growth platform, combining brand recognition, operational excellence, and the potential for multi-location expansion.
